Why Hasbro continues to attract generations of fans? When talking about big names in the world of toys, collectible figures and fan products, Hasbro is still one of the first brands that come to people's minds. And that's no accident. According to the official financial results, Hasbro achieved about 4.7 billion dollars in net income in 2025, with strong growth in the Wizards of the Coast and Digital Gaming segment, which shows that the company is still very much alive, active and important in the world of pop culture. Hasbro is interesting not only because it is big, but because it has learned one very important thing over the years. People don't just buy a product. People buy the feeling, the nostalgia, the connection to the characters and worlds they love. That's why Hasbro has been building a licensed and collectible identity for decades that combines toys, figures, roleplay items, gaming and large franchises into one whole. Their 2025 strategy clearly confirms this, as the company continues to develop products for a wide audience of fans and families, with a strong focus on licensed brands and the collector market segment. . Hasbro and the biggest licenses that marked the generations If Hasbro is mentioned today in the context of fans, then Marvel and Star Wars are immediately thought of. In April 2025, Hasbro extended its long-standing strategic relationship with Disney Consumer Products for both franchises, meaning it remains one of the main manufacturers

toys, collectibles and board game editions for Marvel and Star Wars. It's a huge deal, because these licenses are among the strongest in the entire industry. But Hasbro doesn't stop there. Today, their catalog includes Transformers, Dungeons and Dragons, Magic the Gathering, Nerf, G.I. Joe, Power Rangers, Peppa Pig and Beyblade, and through 2025 and 2026 the company has further expanded its presence through new partnerships and launches. This is important because it shows that Hasbro is not just "old school", but a company that still knows how to follow what fans really want. . The most requested Marvel lines by fans When people say Hasbro Marvel, they usually mean the Marvel Legends Series. It's their main collectible line for fans who want well-made figures, lots of articulation, and characters that look like they're straight out of the comics or movies. The official Hasbro Pulse site shows that Marvel Legends covers everything from retro-inspired editions to premium pieces aimed at adult collectors. Two things are particularly interesting. The first is the Retro Collection, which brings back that old feeling of Marvel figures and packaging, so it perfectly targets nostalgia. The second is the Maximum Series, which goes even further and offers larger figures, more accessories and that real premium feel. Examples like Deadpool, Thor, Hulk and Spider-Man from the symbiote version show how much that line

became important to collectors who want something more than an ordinary figure. There is also an important detail for everyone who likes roleplay and display items. Through the Star Wars Black Series, Hasbro offers premium helmets and Force FX Elite lightsabers, which means that their catalog is not only limited to figures, but also to things that fans really want to wear, display or use as part of a collection. This is exactly what makes Hasbro so strong in the fandom world. . Today, Hasbro is not only an "old brand", but also a new hype One of the reasons why Hasbro is being mentioned so much again is the fact that it is getting into new big franchises that carry huge hype. In 2025, Netflix announced the KPop Demon Hunters line with Hasbro, and Hasbro then introduced the first products in January 2026 through brands such as NERF, FURBY, and MONOPOLY. This is not a small project, but a very clear signal that Hasbro is following what is culturally important at the moment. An even stronger example is The Legend of Zelda. In July 2026, Hasbro officially announced a partnership with Nintendo and the first 6 inch figures that will arrive in 2027, and a new Street Fighter collaboration related to a live action film coming in October 2026 was also confirmed. In addition, Hasbro also announced a new license for Harry Potter in February 2026, with products starting in 2027. In other words, Hasbro does not live only on nostalgia, but constantly builds new waves of interest. . Why is Marvel so important again? Um

rvel has confirmed on the official site that Avengers: Doomsday will be released on December 18, 2026, and such big titles almost always reignite interest in figures, collectibles, roleplay items, and whatever fans want to have when the new hype starts. This is exactly the type of moment when Hasbro comes into its own. People are not only looking for new movies, but also objects that connect them to that world. That's why Marvel Legends, retro editions, Maximum Series figures and roleplay items are once again seen as something more than just a product. They become part of a larger story that fans want to follow, collect and display. . Why is Hasbro still popular with fans? Today, Hasbro is a great example of how a company can stay relevant for decades. Not because it's just big, but because it knows how to combine nostalgia, current hype and quality licenses. Marvel and Star Wars carry the brunt, but Zelda, Street Fighter, KPop Demon Hunters and Harry Potter show that Hasbro is constantly expanding its reach. In addition, Marvel Legends, Retro Collection, Maximum Series and Black Series roleplay give fans a reason to keep coming back.